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Wednesday, September 03, 2014
Telecom firms like MTS India, Vodafone India, Aircel and others ramp up digital ad spends

Telecom firms like MTS India, Vodafone India, Aircel and others ramp up digital ad spends

Indian telecom companies are ramping up spending on digital advertising as their business models tip in favour of data customers. Some companies are earmarking 15-50% of their advertisement budgets for the digital medium compared with 5-10% a couple of years ago, experts say. The increase reflects telecom carriers? growing dependence on internet/data...more
Today’s headlines
Appointment
Renowned tech journalist Anand Lal Shimpi to join Apple
AnandTech, the online computer hardware magazine, founder Anand Lal Shimpi revealed that he is retiring from technology journalism to join Apple Inc. An Apple representative has confirmed the hire for Recode, though there's predictably little.... more
Vdopia Announces Changes in Top Management to Set Stage for Next Level of Development and Growth
Saurabh Bhatia Becomes New CEO; Srikanth Kakani Moves to CTO; and Chhavi Upadhyay is Named President Vdopia Inc. is the global leader in Online and Mobile Video and Rich Media advertising, today announced a realignment of its top.... more
Enterprise
Idea launches 2G data plan for BlackBerry OS 7 devices
This plan can be used by people having postpaid number of the company. As per the plan, one can avail BIS 1 GB 2G plan at just Rs 83 per month, with an annual rental plan of Rs 999, taxes extra. "BlackBerry currently has some of the strongest.... more
IBC 2014: Conax showcasing portfolio of pre-integrated multiscreen solutions featuring Conax Contego™ modular content and service protection
Conax, part of the Kudelski Group and provider of total service protection for service providers, content owners and entertainment services, announced today that in a press briefing at IBC Expo on September 12th, Conax senior executives will talk..... more
Legal & patent
AT&T sues Cox Communications over patents
AT&T is suing Cox Communications for infringing eight patents dealing with network quality after the regional cable provider ignored its complaints about the issue and made "billions" off of the technology, according to a new lawsuit..... more
One-time spectrum fee: DoT may seek legal opinion on transfer plea
The Department of Telecom may seek legal opinion regarding filing a plea seeking transfer of writ petitions filed by mobile operators challenging levy of one-time spectrum charge in various high courts and TDSAT to the Supreme Court..... more
Telecom
Telecom operators investing in cloud strategy to bring innovative services and products: IBM
Indian telecom operators are now aggressively investing in cloud strategy to bring innovative services and products to the market while looking to implement data analytics to get more revenue from subscribers, technology major IBM has said..... more
DoT asks state governments to waive right of way charges for speeding up NOFN rollout
The telecom department (DoT) has exhorted all state governments to waive right of way (RoW) charges for speeding up rollout of the Rs 21,000-crore national optic fibre network or NOFN, especially since states will also be leveraging the broadband..... more
VAS
MTS Offering Free Movies to Data, Smartphone Customers
Telecom operator Sistema Shyam Teleservices (SSTL), which provides services under the MTS brand, will offer free movies to customers as it looks to ramp up revenues from affordable and customised data services. MTS Movies, which has been..... more
WhatsApp may soon get free voice calling
If media reports are to be believed, mobile messaging service WhatsApp is set to launch a free voice calling feature for its 600 million active users. Recent changes in the interface of the app suggests the feature is coming soon..... more
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